The Importance of Mobile Web Design
The use of mobile devices continues to rise rapidly. As of January 2017, 77 percent of Americans owned smartphones and 50 percent owned tablets. Perhaps even more importantly, in 2016, the percentage of online searches that occurred through mobile devices (51.3%) exceeded the percentage of online searches that occurred through desktop computers (48.7%). These shifts in how people access the Internet require shifts in how organizations go about their web design. Custom web design and development needs to prioritize, not just accommodate, the needs of people using their mobile devices. Mobile web design is the solution. This approach to web design creates a site that can recognize and respond to the type of device being used to access it. By doing so, it allows visitors to quickly locate the information they need regardless of the device they are using. Here are just a few reasons that a mobile web design is essential for most websites today, and a few tools to help you identify the mobile friendliness of your site.